iTunes Redesign Project

Affinity Day

Working with my team to group user data into different categories

Affinity Diagram

Diagram containing all user data, grouped into various categories

Consolidated Cultural Models

Our users' understanding of interacting with a media player.

Prototype

Media Player Module

Prototype

Music Data and Tagging Module

Prototype

Music Data and Tagging Module, Filled

User Validation

User testing and validation on our interactive prototypes

Tasks

  • Competitive Analysis: An analysis of the affordances, feedback, visibility, consistency, constraints, and errors of iTunes through an extensive analysis process used to thoroughly understand and later used to help in the redesign process of our prototype media player.
  • Contextual Interviews: Interviews were conducted of users while they were performing their general playlist and media player tasks. Ethnographic observations were taken, and questions were asked only to clarify intentions behind actions. Photos were taken for data.
  • Affinity Diagramming: After interviewing our iTunes users, we created a diagram which separates user data based on various properties of the iTunes media player.
  • Consolidated Models: Diagrams were created after generalizing the behaviors of our users in specific tasks. They incorporated the most common tasks performed by our users and the order with which they were performed, as well as what we believed was their cultural understanding of media players.
  • Prototypes: We created a sample redesign of iTunes based on our user breakdowns and behavioral habits. These three modules serve different tasks based on user desires -- a Now Playing module as a general media player, a Limbo Music module for those who are uncertain whether to keep a certain song, and Data Tagging Module. All were designed to interact with one another.

Applied Methods

Skills Programs
contextual inquiry, user personas, taskflow analysis, information architecture, prototyping, project management, public speaking Omnigraffle, Illustrator, Photoshop

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